Here is a wank word you learn as part of your marketing degree that up until recently had remained a little bit academic, and had not made it into the fun new world of competitive job advertisements . Brace yourselves dear readers because the recent grads who author the senior account manager roles are starting to use it. Agency people love all the different ways you can generate an idea. My favorite has always been pulling one out of my arse. A good runner up to that is plucking an idea from thin air. Spit out enough wank words and you too can get 6 figures and a car.